Monday, August 10, 2009

Sam's Club opens Latin Food Superstores

The growth of Latinos in the US has marketers scrambling to better serve this demographic. What this says for the Latin food world is.... more Latin food stores with a wider selection of products from all Latin American countries.

Now the king of retail, Wal-Mart Stores Inc. has opened a Sam's club style superstore called Mas Club. The new subsidiary offers products that are more familiar to Houston's increasing population of Mexican immigrants (1/3 of Houston's population).

The new store is a test and if profitable could expand across the US to other densely populated Latin American neighborhoods.

The great thing is that this opens the doors to a larger amount of Latin American food suppliers creating a greater diversity of our Latin food options.


  1. Hola Danny, it is so nice to find your Latin Food Post. My sister, Jessica Rodriguez and I own an online boutique (, where we feature Latin Aprons and accessories. We are from deep south Texas, just minutes from Mexico and the Gulf of Mexico. It was nice visiting your blog.

    God Bless,
    Yoli Pena Kalkofen
    Yoli Pena Kalkofen